Sold in 11 weeks
Alex’s 3-4-4 SOLD Sales Process
3 weeks preparation for going to market
4 weeks marketing
4 weeks or less to settle
Alex differentiates himself from other agents because of his 3-4-4-SOLD sales process.
Alex has developed this proven 11 week streamlined Path to a Property Sale, detailing Alex’s preparation, marketing and settlement steps of how to market and sell your property in order and to educate you in what lies ahead and provide a perfect plan for your sales success.
Our 'time to market data' informs us that the best price for any property occurs when it's sold within 28 days.
Even up to 45 days!
If a property is offered to the market longer than 45 days, we call that the RED ZONE. That is the time when the 'sharks are circling".
That is, the 'sharks' being the highly educated buyers who want to 'steal' your property.
They sit and look at the market and try to identify the properties that havent sold.........then they attack!
We never want to sell your property in the RED zone!
Property Styling Guide
Alex has retained a professional property stylist to offer advice to our Sellers. As is said, “you don’t get a second chance to make a great first impression” and our property stylist will help us to present your property in the best manner possible. She will ensure that your property presents a comfortable modern ambience and utilise Feng Shui principals. On many occasions, after retaining and using our property stylist, we have had a buyer arrive at the first open home and choose to purchase the property being offered. This is a sensational outcome for the Sellers as their life is not disrupted with a protracted sales process and many open inspections. For the buyers, they see the property that they can visualise themselves living in and choose to proceed forward immediately.
100% happy Sellers and 100% happy Buyers is Alex’s objective.
Preparing to Sell
A new fresh approach to being a trusted agent, together with market leading experience with digital marketing has given Alex significant insight into what appeals to both vendors and home buyers. The first thing he does is introduce a professional stylist to ensure that everything is brilliantly presented from the first inspection and this sells homes This may consist of minor cleaning or major de-cluttering. Remember, location, price and presentation…….sells properties.
The market controls price but we both control the presentation and that ultimately creates the best price! Check out more of our hints on getting your home ready to sell.
Presenting your Property
Alex Phillis together with our property stylist have successfully assisted Sellers to prepare their properties for sale and achieve the 3-4- 4-SOLD result.
This process is about working with you to ensure that your property is presented to it best advantage to appeal to all genuine buyers.
Experience tells Alex that there is only one chance to make a good first impression, so we all need to be focussed to achieve this.
Any check list should include:
- The entrance appeal
- Entertaining areas
- Gardens and paths
- House exterior paintwork
- Interior areas (using our stylist)
- Swimming Pool area
- Remove any clutter
Styling your home prior to offering for sale
It is said that “Presentation is Everything!”
We agree and to that end, we contract one of the Gold Coasts best stylist to provide assistance in the presentation of your property. She has an amazing talent and can instantly transform a property into the most attractive and most saleable property, hence achieving a better price and a far quicker sale. It’s about us getting you the best price in the shortest possible time! You only get one chance to make the first best impression to buyers! 17 Marketing your home
We find that many Sellers now prefer to apply 'Virtual' Staging to their property presentation, to present the best look using technology.
Have a look at what we can do showing an empty property in the best possible position. For a small cost per room, we can offer your property like a show home top create maximium presentation excitment to buyers.
Yes we know that its not real, but it does illustrate what the property can look like with some love and care.
Asian and Chinese Markets
Kevin Fan is our in house specialist Chinese speaking Agent. Kevin works with Huan Luo to provide service to the Chinese speaking Asian buyers seeking property on the Gold Coast, especially Sanctuary Cove and Hope Island as they are FIRB exempt. Recently the whole Gold Coast was nominated as a regional area and this allows all off shore buyers to purchase property or land.
At present we are experiencing high demand from Hong Kong residents considering moving to Australia.
Kevin is 31 years of age and has many years of Real Estate experience on the Gold Coast and has an impressive CV and sales record.
He is a prolific lister and sales producer who is totally energised to create positive results for both Vendors and Buyers.
Kevin is a WeChat account holder and utlises this social media platform to identify Chinese buyers before they come to Australia.
Huan is a ‘Wechat’ influencer, ‘Wechat’ is the equivalent to ‘Facebook’ for the Chinese community.
Huan has a strong network of Chinese brokers that provide pre-qualified buyers seeking prestige properties on the Gold Coast. Huan reaches out to the Chinese community creating ongoing personal relationships and trusting buyers.
We have an international database of high net worth clients who reach out to us about the Northern Gold Coast and through our buyer’s agents we have cultivated strong, trusted personal relationships.
These are successful professionals who choose the Alex Phillis Team in the pursuit of the very best local real estate.
With proven sales records on a wide scope of properties ranging from A$1M-$35 million, the Alex Phillis Team and our the Overseas Buyer’s Agents, know how to reach buyers globally through established marketing channels and personal referrals.
The Alex Phillis Team has honed negotiation skills that allow them to secure timely transactions with market leading results from overseas buyers that other agencies simply don’t have access to.
We never underestimate the power of personal relationships!
Honesty is our Policy
How To Achieve The Best Price for Your Property
Alex Phillis Luxury Real Estate on the Northern Gold Coast is your genuine family Agency alternative to the franchise Agents.
On the surface, selling your property may seem easy, but using a specialised Luxury Real Estate Agent can make a huge difference in how fast you sell your property and the price you finally achieve for your property.
Alex's Unique Selling & Marketing Proposition is his specialisations with Social Media and Digital Marketiing, verified by us winning the Facebook National Marketing Award for excellent in marketing. (judged by Facebook). That Award is proof that Alex and his team of Agents can sell your property fast and for the best price and that usually occurs within the first 28 days.
Alex's 3-4-4-SOLD process focusses all of our attentiion in selling your property in the first 28 days.
Our experience is that if both our vendor and the Alex Phillis Marketing Team are working in synch, we usually create 400% higher buyer enquiries than other agents achieve with non digitsl marketing. With more buyer leads, we can achieve the best price in market within 28 days, but still achieve interest and a great price up to 45 days.
Our experience is that once a property has been exposed to the market for more than 45 days, it is over exposed and "The sharks are circling". (Sharks being the hard arsed buyers trying to steal property)
3-4-4-SOLD means -- 3 weeks in preparation for sale, 4 weeks in the sales process and SOLD, with a 4 week timeline for settlement.
By using Alex Phillis Luxury Real Estate to sell your properly on the Northern Gold Coast, you can rest assured that the Alex Phillis Team of Agents has the experience to sell your property quickly, and return the best price possible in market.
The Alex Phillis Team of Agents provides a streamlined detailed sales process called ‘Path to the Property Sale’ in order to outline what lies ahead and to provide a proper explanation of our plan and share our processes. (you will be impressed as we are really property marketers, not agents in the real terms)
The Alex Phillis property photo's, presentation videos and images are epic and each video is like a Hollywood movie shoot.
We want your property to win the Buyers Maximum Excitement Oscar.
Our marketing plan creates sales enquiries from buyers and sellers from all over the world because of the quality of our video presentations and the emotional connection that they create with Buyers.
As we said earlier, our Social Media and Digital Market Marketing usually results in 400% more leads on any property than other Agents achieve.
Alex Phillis Luxury Real Estate, proven performers........who will get the job done for you!
Honesty is our Policy!
10 reasons why Sellers and Buyers Choose Alex Phillis or one of our trusted, highly professional Agents
1. Alex is the business and brand owner, however each one of his highly professional Agents also owns their own business, so you can never be dealing with anyone but an owner. We all care!
2. We are a family business and not constrained by corporate culture.
3. Alex and all of his Agents (owners) have a comprehensive knowledge of the Alex Phillis Listing and sales and marketing processes, the ensure the best results.
4. We are all willing to communicate with you using your preferred or nominated manner, be it: face to face, phone, e-mail or SMS, or facetime to keep you fully informed at all times.
5. Our view is that we work in partnership with our sellers and buyers to ensure that all parties achieve the best outcomes.
6. We don't support pressure or unethical selling!
7. Alex has chosen to be the foremost Social Media and Digital Marketing Specialists, all of our Agents will communicate marketing activity data and graphs on a weekly basis. We can interpret the digital data, which other agents can’t provide. Alex won the National Facebook Award 2018 for “Best Use of Facebook, and we are aspiring to being Best Practice in Digital Marketing.
8. Our data base is not huge as Alex’s agency has only been in operation for just over 2 years. We do know that our database is ‘Fresh and Active’and we have many examples of people asking to be included in the database to be advised of new property Listings. Recently we sold a luxury property that had been on the market for over 300 days with another Agent and we sold it in 23 days to a client from our database.
9. Alex and his team of Agents (owners) are committed to continuous training to ensure that we have the latest technology and processes to ensure that we aim to be Number 1 for you.
10. We all subscribe to the policy that when we are considering doing business together, we must all be a ‘good fit.’
If we think that we aren’t a good fit for our potential clients, we will advise you and resign from discussions.
If we both agree that we are a ‘Good Fit’, then we are 110% committed!
Video Testimonial – Phil Harte